soldIf you are trying to sell a home, you want to sell your home in the shortest amount of time for the highest possible price. If you are hoping to get multiple offers, you will need to advertise your home to a wide variety of buyers.

There are a few tips and tricks that can help you write advertisements and advertising copy that will reach the widest number of potential buyers and increase the number of inquiries regarding your home.

The first thing to think about is where do potential home buyers look to discover homes for sale. You want to go where they are. The second thing to consider is where are the home buyers who are likely to buy your home looking.

If you are considering advertising in a newspaper, buy a copy of it first and look to see if others are advertising homes for sale in the paper. If nobody else is advertising a home for sale, it’s probably for a good reason. However, Sunday papers and local weekly papers are often good bets for advertising a home for sale.

If you do advertise in a newspaper, make sure that your ad is clear. You don’t want to cram too many words or abbreviations into a small amount of space. It makes it difficult for other people to read and they are more likely to skip over it versus being attracted to it.

Today, most people begin their search for a home online. Consider creating online ads and putting them up. There are numerous sites that can help you create an attractive online ad. Often, many of those sites can help you advertise on different websites and will post ads on different websites for you.

When you are writing your ad copy, make sure to be honest. If you lie about the condition of the home, they will eventually see the home when they do a visit. It’s also a good idea to only use specific facts if you are positive they are true. Don’t estimate the square footage, for example.

When writing an ad, always make sure that the headline is attention-grabbing. “Home for sale” is not a compelling headline.

Lastly, do notĀ forgetĀ to include your selling price and contact information.

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This is filed under Home Selling.


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